Feasibility analysis in the production of orthopedic footwear for children in the Province of Tungurahua
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Published:
2017-09-29
Keywords:
Pathology, children’s footwear, orthopedic footwear, marketing, footwear, Tungurahua.
Main Article Content
Abstract
The present study analyzes the feasibility of the production of orthopedic footwear in the province of Tungurahua for children between 0 and 4 years of age, in which pathologies of the feet can be evidenced, which, with proper treatment and footwear suitable, can be solved thanks to the use of the technology with which it proposes to cover a currently neglected market such as orthopedic footwear for early age. The research is of a descriptive, quantitative, non-experimental type with probabilistic sampling, based on the analysis of data obtained during a time horizon of 1 year, having as techniques of information
collection direct observation chips and interviews with experts; And a survey using the products that were the subject of research and interpretation was through participatory discussions. In terms of results, the market for shoe production there is very little competition and dedication on the part of producers to develop orthopedic footwear since as indicated it is necessary to make additional investments in order to obtain a quality product. As the main findings of the investigation, it was verified that a great part of the
respondents do not know the existence of pathologies, such as: flat foot, pronated foot and supinated foot. Likewise, there is a need to have a specialist in the treatment of foot problems in the manufacturing process of orthopedic footwear, which will verify the use of suitable materials to correct each problem.
collection direct observation chips and interviews with experts; And a survey using the products that were the subject of research and interpretation was through participatory discussions. In terms of results, the market for shoe production there is very little competition and dedication on the part of producers to develop orthopedic footwear since as indicated it is necessary to make additional investments in order to obtain a quality product. As the main findings of the investigation, it was verified that a great part of the
respondents do not know the existence of pathologies, such as: flat foot, pronated foot and supinated foot. Likewise, there is a need to have a specialist in the treatment of foot problems in the manufacturing process of orthopedic footwear, which will verify the use of suitable materials to correct each problem.
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Miscellaneous Section
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References
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Vargas, T. (2016). La Planificación Estratégica para mejorar la producción en una empresa artesanal de calzado. Ambato: PUCESA.
Almquist, G., Norgren, L., & Strandell, A. C. (1998). Clúster and clúster policy in Sweden. Stockholm: The Swedish National Board for Industrial and Technical Development (NUTEK). Cámara de Calzado de Tungurahua – CALTU (2011). En sitio web: http://www.caltuecuador.com/
Chaín, N. S. (2011). Proyectos de Inversión, Formulación y Evaluación. Santiago de Chile: Pearson Educación.
Chico, F. (2008). Pie y Calzado: Diseño Biomecánico. México DF: CIATEC.
Hernández-Sampieri R., & Fernández Collade, B. L. (2006). Metodología de la investigación. México DF: McGraw-Hill.
Instituto Nacional de Estadísticas y Censos – INEC (2014). En sitio web: http://www.ecuadorencifras. gob.ec/institucional/home/
Jacob, R. B. (2014). Administración de Operaciones Producción y Cadena de Suministros. México: Mc Graw Hill / Interamericana Editores S. A. de C. V.
Munuera, J. (2007). Estrategias de marketing: un enfoque basado en el proceso de dirección. Madrid: ESIC.
Kerin, H. R. (2011). Marketing. México DF: Mc Graw Hill.
Kotler, P. (2012). Fundamentos de Marketing. Madrid: McGraw-Hill.
Madorrán-Álvarez, M.E., & Molins-Martin, M. (2016). El Estudio del Mercado. Madrid: McGrawHill.
Méndez, R. (2010). Formulación y evaluación de proyectos; enfoque para emprendedores. Bogotá: Incotec Internacional.
Otero, G., Lódola, A., & Menéndez, L. (2004). El rol de los gobiernos subnacionales en el fortalecimiento de Clúster productivos. Consultado en agosto de 2005, de http://www.ec.gba.gov.ar/GIE/Investigacion/Archivos/Abril2004.pdf
Prospecta, C. D. (2013). World Footware Yearbook. Obtenido en enlace web: http://www.prospecta.mx/pdf/340.pdf
Tirado, D. M. (2013). Fundamentos de Marketing. Castellón de la Plana: L’une.
Tirado, S. (2012). Administración de la Producción. México DF: McGraw Hill.
Urbina, G. B. (2013). Evaluación de Proyectos. México DF: McGraw-Hill/Interamericana.
Vargas, T. (2016). La Planificación Estratégica para mejorar la producción en una empresa artesanal de calzado. Ambato: PUCESA.