Quality Management as a key strategy for happiness in federation-based sport

Main Article Content

Abstract

The relationship between sport and happiness has been proven on many occasions. On this way, physical sport gives sportspeople positive feelings which are all related to the term happiness. So, based on the fact that taking part in sports increases happiness, the main objective of this study is therefore to determine which variables have the greatest influence on sportspeople's happiness, focusing specifically on federation members. One of the new developments in this study is that the results may help members of the Governing Boards of these federations to take better decisions and contribute more to the happiness of sportspeople who are federation members. The principal variables mentioned in the literature as having a positive influence on happiness are perceived quality and satisfaction. We have also found studies that confirm the influence of both trust and social relationships on happiness. The empirical research has used primary data from a survey of 601 members of the Spanish regional federations, specifically in the sport modality of karate. Our results confirm all the hypotheses advances in this study. Thus, as indicated by the literature reviewed, the four variables studied (perceived quality and satisfaction, trust and social relationships) all exert significant positive influence on levels of happiness.

Article Details

Section
Monographic section
Author Biographies

Cristina Loranca-Valle

Mª Cristina Loranca Valle. PhD student in the Economics and Business Management plan of the University of Alcalá, Official Master's Degree in Analysis in Applied Economics from the University of Alcalá and Bachelor in Business Administration and Management from the same university. The work of his doctoral thesis is related to the loyalty, satisfaction and happiness of the sports federation.
Currently she combines her classes in International Marketing as Associate Professor at the University of Alcalá with her work as an employee in the company Alpargatas Europe.
As a professional he has worked in the company Alpargatas Europe in the discount. of Retail since 2013 to the present and previously worked for the Marketing Department of Total Spain.

Pedro Cuesta-Valiño

Pedro Cuesta Valiño, Ph.D. and a Bachelor's Degree in Economic and Business Sciences from the Autonomous University of Madrid. He is currently a professor and researcher in the Marketing Area at the University of Alcalá. Among its priority lines of research is the marketing strategies of commercial distribution companies, the creation of value through marketing, corporate social responsibility, management of service organizations and innovation. He has been the coordinator of several books and author of numerous chapters of books and articles of indexed journals, as well as a regular speaker at numerous national and international marketing conferences. He has also been invited by multiple European, American and Asian universities to give lectures on these topics. Among others, he is a founding member and member of the International Association on Public and Nonprofit Marketing (AIMPN / IAPNM), and founder and coordinator of the Group of Teaching Innovation in Marketing (INDOMA).

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