Published: 2017-04-01

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Marketing communication in spanish retailer company Mercadona

Pedro Pablo Marín Dueñas, Jesús Lozano Fernández
1841
PDF (Spanish) 1416 Downloads
PDF 526 Downloads
HTML (Spanish) 740 Downloads
EPUB (Spanish) 265 Downloads
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9-26

Gamification in mobile applications for banking services in Spain

Angel Torres-Toukoumidis, Pilar Marin-Mateos
1494
PDF (Spanish) 915 Downloads
HTML (Spanish) 554 Downloads
PDF 432 Downloads
EPUB (Spanish) 279 Downloads
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27-41

Marketing techniques of the elite soccer clubs in the social media

Rafael Cano Tenorio
3830
PDF (Spanish) 2345 Downloads
HTML (Spanish) 615 Downloads
PDF 417 Downloads
EPUB (Spanish) 278 Downloads
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43-58

SMEs as an economic model in the creation of communication strategies

Alfredo Eduardo Hoyos Zavala, Carmen Lasso de la Vega González
2442
PDF (Spanish) 1276 Downloads
HTML (Spanish) 838 Downloads
PDF 354 Downloads
EPUB (Spanish) 262 Downloads
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59-74

Personal interaction and its effect on the purchase decision

Raúl Jimmy Alvarez Guale, Fabián Villacrés Beltrán
2172
PDF (Spanish) 1855 Downloads
HTML (Spanish) 789 Downloads
PDF 347 Downloads
EPUB (Spanish) 301 Downloads
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75-89

Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia

Roma Amada Lalama, Andres Bravo Lalama
5964
PDF (Spanish) 1736 Downloads
HTML (Spanish) 944 Downloads
PDF 493 Downloads
EPUB (Spanish) 301 Downloads
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91-104

Structure, strategies and market power of Genomma Lab: study case

José G Vargas-Hernández, Gabriela Muratalla Bautista
1723
PDF (Spanish) 947 Downloads
HTML (Spanish) 632 Downloads
PDF 367 Downloads
EPUB (Spanish) 269 Downloads
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105-122

The Inventory as a determinant in the profitability of pharmaceutical distributors

Luis Roberto Asencio Cristobal, Edwin González Ascencio, Mariana Lozano Robles
8564
PDF (Spanish) 10497 Downloads
HTML (Spanish) 2587 Downloads
PDF 485 Downloads
EPUB (Spanish) 344 Downloads
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123-142

Organizational capacities to generate value: analysis of industrial sector

Glenda Edith Ponce-Espinosa, Diana Lucía Espinoza Torres, Julio Alberto Rios Zaruma, Karla Gabriela Tapia Carreño
1817
PDF (Spanish) 1460 Downloads
HTML (Spanish) 739 Downloads
PDF 326 Downloads
EPUB (Spanish) 296 Downloads
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143-162

The influence of poverty on Brazil’s economic growth, period 2000-2014

Lady Andrea León Serrano, Washington Cevallos Gamboa, Álvaro Quito Vera
1842
PDF (Spanish) 1520 Downloads
HTML (Spanish) 1013 Downloads
PDF 352 Downloads
EPUB (Spanish) 256 Downloads
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163-178