Published: 2024-03-26

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Monographic section

Analysis of the multidimensionality of brand equity for the banking sector: a study on generation Z

Campo Elías López-Rodríguez, Johanna Katherine Sotelo-Muñoz , Ingrid Janeth Muñoz-Venegas , Nicolás Fabián López-Aguas
3579
PDF (Spanish) 1680 Downloads
EPUB (Spanish) 311 Downloads
HTML (Spanish) 115 Downloads
PDF 614 Downloads
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9-20

Prediction of online purchase behavior: an application of the S-O-R Model

Eugenia Csoban-Mirka, Sofía Esqueda Henríquez, Alfredo Rios
2101
PDF (Spanish) 1258 Downloads
EPUB (Spanish) 308 Downloads
HTML (Spanish) 109 Downloads
PDF 935 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

21-33

Satisfaction with online clothing shopping: an analysis of its antecedents

Judith Cavazos-Arroyo, Aurora Máynez-Guaderrama, María Marisela Vargas Salgado
2214
PDF (Spanish) 1160 Downloads
EPUB (Spanish) 310 Downloads
HTML (Spanish) 130 Downloads
PDF 971 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

35-50

Factors influencing sustainable consumption behaviour in generation Z

Gerson Jaquin Cristancho-Triana, Yezid Alfonso Cancino-Gomez, Fabian Arley Ninco-Hernandez
5802
PDF (Spanish) 2318 Downloads
EPUB (Spanish) 293 Downloads
HTML (Spanish) 130 Downloads
PDF 825 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

51-67

Are you what you pay? Analysis of price knowledge and consumer profiles

Isabel Cristina Flores-Rueda, Armando Sánchez-Macías, Mónica Eugenia Peñalosa-Otero, Sofía Cheverría-Rivera
2146
PDF (Spanish) 862 Downloads
EPUB (Spanish) 290 Downloads
HTML (Spanish) 136 Downloads
PDF 288 Downloads
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69-83

Miscellaneous Section

Navigating the Digital Landscape: Factors Shaping Entrepreneurial Dynamics in Saudi Arabia

Basheer Al-Ghazali
1498
PDF (Spanish) 788 Downloads
EPUB (Spanish) 258 Downloads
HTML (Spanish) 132 Downloads
PDF 298 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

85-99

PLS-SEM for online shopping intention in the fashion sector in Ecuador

Vasilica-Maria Margalina, Álvaro Jiménez-Sánchez, Alberto Magno Cutipa Limache
2713
PDF (Spanish) 1181 Downloads
EPUB (Spanish) 271 Downloads
HTML (Spanish) 178 Downloads
PDF 536 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

101-114

Chatbots in the Logistics Industry of Colombia, Ecuador, and Peru: Enhancing Customer Satisfaction

Pedro Ramos De Santis
4932
PDF (Spanish) 1779 Downloads
EPUB (Spanish) 280 Downloads
HTML (Spanish) 164 Downloads
PDF 948 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

115-130

Validation of an assessment instrument for Latin American projects

María Elizabeth Arteaga-García, Cecilia Alexandra Portalanza-Chavarría
2258
PDF (Spanish) 1020 Downloads
EPUB (Spanish) 347 Downloads
HTML (Spanish) 114 Downloads
PDF 403 Downloads
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131-149

Banking regulatory framework in Ecuador and its impact on SME financing

Armando José Urdaneta-Montiel, Angel Alberto Zambrano-Morales
2780
PDF (Spanish) 1021 Downloads
EPUB (Spanish) 289 Downloads
HTML (Spanish) 176 Downloads
PDF 535 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

147-163