Published: 2024-03-26

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Monographic section

Analysis of the multidimensionality of brand equity for the banking sector: a study on generation Z

Campo Elías López-Rodríguez, Johanna Katherine Sotelo-Muñoz , Ingrid Janeth Muñoz-Venegas , Nicolás Fabián López-Aguas
3312
PDF (Spanish) 1586 Downloads
EPUB (Spanish) 262 Downloads
HTML (Spanish) 83 Downloads
PDF 579 Downloads
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9-20

Prediction of online purchase behavior: an application of the S-O-R Model

Eugenia Csoban-Mirka, Sofía Esqueda Henríquez, Alfredo Rios
1982
PDF (Spanish) 1185 Downloads
EPUB (Spanish) 270 Downloads
HTML (Spanish) 85 Downloads
PDF 871 Downloads
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21-33

Satisfaction with online clothing shopping: an analysis of its antecedents

Judith Cavazos-Arroyo, Aurora Máynez-Guaderrama, María Marisela Vargas Salgado
2099
PDF (Spanish) 1074 Downloads
EPUB (Spanish) 267 Downloads
HTML (Spanish) 95 Downloads
PDF 944 Downloads
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35-50

Factors influencing sustainable consumption behaviour in generation Z

Gerson Jaquin Cristancho-Triana, Yezid Alfonso Cancino-Gomez, Fabian Arley Ninco-Hernandez
5607
PDF (Spanish) 2202 Downloads
EPUB (Spanish) 241 Downloads
HTML (Spanish) 95 Downloads
PDF 765 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

51-67

Are you what you pay? Analysis of price knowledge and consumer profiles

Isabel Cristina Flores-Rueda, Armando Sánchez-Macías, Mónica Eugenia Peñalosa-Otero, Sofía Cheverría-Rivera
1753
PDF (Spanish) 806 Downloads
EPUB (Spanish) 251 Downloads
HTML (Spanish) 102 Downloads
PDF 256 Downloads
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69-83

Miscellaneous Section

Navigating the Digital Landscape: Factors Shaping Entrepreneurial Dynamics in Saudi Arabia

Basheer Al-Ghazali
1372
PDF (Spanish) 719 Downloads
EPUB (Spanish) 219 Downloads
HTML (Spanish) 74 Downloads
PDF 275 Downloads
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85-99

PLS-SEM for online shopping intention in the fashion sector in Ecuador

Vasilica-Maria Margalina, Álvaro Jiménez-Sánchez, Alberto Magno Cutipa Limache
2554
PDF (Spanish) 1117 Downloads
EPUB (Spanish) 237 Downloads
HTML (Spanish) 133 Downloads
PDF 505 Downloads
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101-114

Chatbots in the Logistics Industry of Colombia, Ecuador, and Peru: Enhancing Customer Satisfaction

Pedro Ramos De Santis
4633
PDF (Spanish) 1670 Downloads
EPUB (Spanish) 245 Downloads
HTML (Spanish) 136 Downloads
PDF 849 Downloads
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115-130

Validation of an assessment instrument for Latin American projects

María Elizabeth Arteaga-García, Cecilia Alexandra Portalanza-Chavarría
2135
PDF (Spanish) 925 Downloads
EPUB (Spanish) 297 Downloads
HTML (Spanish) 93 Downloads
PDF 349 Downloads
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131-149

Banking regulatory framework in Ecuador and its impact on SME financing

Armando José Urdaneta-Montiel, Angel Alberto Zambrano-Morales
2668
PDF (Spanish) 956 Downloads
EPUB (Spanish) 258 Downloads
HTML (Spanish) 143 Downloads
PDF 455 Downloads
PDF (Spanish) EPUB (Spanish) HTML (Spanish) PDF

147-163