Micromobility App Adoption in Chile: Extended TAM and Collaborative Consumption
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Abstract
Sustainable consumption has become an essential aspect of business, raising awareness of environmental care so that future generations can enjoy it. This study examines the factors that influence users’ intention to use sustainable micromobility applications (bikes and e-scooters) in Chile, integrating the Technology Acceptance Model (TAM) with collaborative consumption perspectives. The proposed model deepens the understanding of consumer behavior in the adoption of mobile applications by integrating insights from collaborative consumption and the Technology Acceptance Model (TAM), thereby offering meaningful contributions to the existing literature on sustainable mobility and digital platforms. Based on data from 168 users in Chile and using a covariance-based structural equation model (CB-SEM), this study finds that perceived usefulness and enjoyment play the most important roles in influencing the intention to adopt sustainable transportation. This provides valuable insights into consumer preferences and behavior in Chile, which may be beneficial to mobile application companies already established or seeking to expand in the country. Moreover, the study offers implications for policymakers concerned with transportation planning, environmental sustainability, and the development of smart cities in emerging economies. In addition, this study presents several limitations and outlines avenues for future research aimed at deepening the analysis of sustainable transportation adoption in different socio-economic and technological contexts.
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