Conciencia ambiental, resiliencia y tecnología: estrategias clave para impulsar el empleo verde empresa

This study investigates the associations between individual factors and organizational outcomes related to sustainability, with a focus on the implementation of green jobs and green behaviors. Specifically, the analysis examines (a) the relationship between green awareness and green jobs, (b) the association between resilience and green awareness, and (c) the mediating role of technology acceptance in the relationship between green awareness and green jobs. A sample of 302 workers in Spain was analyzed using a PLS-SEM model (SmartPLS) with validated scales for technology acceptance, green awareness, green jobs/skills, and resilience (Likert 1–7). The results indicate that green awareness is positively associated with green job and behavior performance, resilience is positively related to green awareness, and technology acceptance partially mediates the effect of green awareness on green jobs. Among the control variables, education level does not show a significant effect, while job category is negatively associated with green jobs, possibly due to limited opportunities for action at lower hierarchical levels. Due to the cross-sectional design, these findings should be interpreted as associative rather than causal. Overall, the results highlight that integrating pro-environmental behavior and technology adoption provides insight into the attitude–behavior gap in the green transition and underscores the importance of selecting and developing resilient employees with ecological values, as well as designing user-centered green tools, training, and working conditions that support the translation of attitudes into environmental performance.

Issue

Vol. 16 No. 31 (2026): (April-September)

Section

Monographic section

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Author Biographies

Alfonso Jesús Gil López, University of La Rioja

Alfonso Jesús Gil López, Doctor en Ciencias de la Educación y en Economía y Empresa por la Universidad Nacional de Educación a Distancia, es Profesor Titular de Universidad en Organización de Empresas en la Universidad de La Rioja. Sus intereses de investigación incluyen la Dirección de Recursos Humanos y el Comportamiento Organizativo, y su investigación ha aparecido en revistas como “The International Journal of Human Resource”, “European Management Review” and “European Research on Management and Business Economics”.

Diego Sesma-Martín , University of La Rioja

Diego Sesma-Martín es profesor de Fundamentos del Análisis Económico en el Departamento de Economía y Empresa de la Universidad de La Rioja. Su investigación se centra en la Economía del Medio Ambiente y de los Recursos Naturales y, más concretamente, en el análisis de las relaciones entre el agua y la energía en el largo plazo. Durante su formación predoctoral, disfrutó de una beca del Ministerio de Economía y Competitividad (MINECO) para completar su tesis doctoral en la Universidad Pública de Navarra (UPNA), donde posteriormente ocupó un puesto como investigador postdoctoral. Diego ha participado activamente en diversos proyectos de investigación sobre la historia de la energía nuclear en España. Los resultados de su investigación han sido difundidos en prestigiosas revistas internacionales, incluyendo Ecological Economics, Water Resources and Economics y Water Policy.

Claudia Tobías Marín, University of La Rioja

Claudia Tobías Marín¹

¹Facultad de Ciencias Empresariales, Universidad de La Rioja

Claudia Tobías-Marín (claudia.tobias@unirioja.es) es estudiante de doctorado en Economía de la Empresa en la Universidad de La Rioja (España), en la línea de Dirección de Organizaciones, Innovación y Resultados. Obtuvo en 2019 el Grado de Administración y Dirección de Empresas la Universidad de la Rioja, y en 2021 logró un Postgrado de investigación en Organización de Empresas en la Universidad de la Zaragoza, y otro Postgrado de educación en secundaria por la Universidad de La Rioja. En 2023 obtuvo un contrato predoctoral para la formación de personal investigador financiado por Universidad de La Rioja, Comunidad Autónoma de La Rioja y Banco Santander. Ha publicado en revistas como “Knowledge Management Research & Practice” y “Journal of Workplace Learning”. Pertenece al equipo de investigación de Ecosalud - Economía de la Salud (Universidad de La Rioja), y ha colaborado en el proyecto AFIANZA23/07: "TDIERH: Transformación digital, implicaciones en las dinámicas de los ecosistemas de recursos humanos" financiado por la Comunidad Autónoma de La Rioja. Sus principales líneas de investigación se centran en la Gestión de Recursos Humanos y la Gestión Tecnológica en contextos organizativos.

Begoña Berges Cordón , University of La Rioja

Estudiante de la Universidad de La Rioja, obtuvo en 2024 una beca de iniciación a la investigación por la Universidad de la Rioja. Sus intereses en la investigación se centran en el estudio del bienestar laboral.

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Alfonso Jesús Gil López, University of La Rioja

Diego Sesma-Martín , University of La Rioja

Claudia Tobías Marín, University of La Rioja

Begoña Berges Cordón , University of La Rioja

References