Study for the quality and prospective of the Organizational Strategic planning in Higher Education

Abstract

The changing times of this century, and the global health contingency, have brought new
forms of administration of organizations. In the particular case of Higher Education and precisely,
in private universities, the operation has been modified. Therefore, the objective of this research
was to develop a study for the quality and prospects of Strategic Planning, based on the integration
of normative, strategic and operational elements based on aspects of organizational structure and
behavior. The fulfillment of the objective allowed to elaborate a linear model with high correlation
and thus consider variables of these elements, the most relevant being those related to the
normative element, that is, the Institutional Philosophy, both the Mission and the Vision, which, in
Its precepts specify the quality to be achieved in the institutional service, both administrative and
predominantly educational. The methodological approach was quantitative, correlational depth
and not experimental. The key informants were integrated into a sample of the administrative staff,
for which, a questionnaire with a response scale was applied, the data was statistically processed. It
is inferred that the strategic work is implemented with quality if the procedures and measurement
indicators are integrated in each administrative area, as well as its high correlation with the
compliance of the organization, which in turn promotes a quality educational service.